I’ve moved my ARG Stats page from my old CME blog to here, and added stats for World Without Oil and Heroes Evolutions. I really need more for Heroes, US stats for The Lost Experience and any info you can offer for NiN’s Year Zero. Let me know! Check it out
That wasn’t fair of me. I shouldn’t of given you the impression that this post will be a serious treatment of measuring impact. But since you’re here, I thought you may enjoy this PhD Comic by Jorge Cham published on 12th Nov 07:
Just had the launch this morning of the documentary ‘While You Weren’t Watching’ by Mitchell Communications Group. I was on the panel with Mark McCrindle and Tim Flattery — two top notch experts. We spoke about the use of new and traditional media platforms; measuring engagement and the importance of innovation & risk; emotive, experiential