Recently pervasive game designer & researcher Jane McGonigal’s idea about ‘Alternate Reality Business’ mades the Harvard Business Review annual “Top 20 Breakthrough Ideas”. Here is a snippet from Jane’s blog: In the coming decade, many businesses will achieve their greatest breakthroughs by playing games—specifically, alternate reality games, or ARGs. Custom-designed ARGs will enable companies to
Jeffrey Y. Kim, Jonathan P. Allen and Elan Lee have written a short peice on ARGs and specifically I Love Bees for the latest issue of Communications. It provides some great insights into the ILB design. Check it out.
Jak Boumans is very well-known in industry for his work on digital media. He is the General Secretary of the European Academy of Digital Media, writes, reviews, audits and consults. I was a cyberspace lurker on his activities until I had the pleasure of meeting Jak when I gave a keynote at the First International