Creative Practice & Strategy / June 18, 2007

Kzero on Metabrands

Excellent virtual world consultancy Kzero have a site with some interesting content. They are the people behind the Second Life Brand Map: They’ve got some interesting case-studies and population demographics of Second Life that seem pretty accurate, though I don’t know how they determined that information. (Most female avatars are actually real life males!) I sent them

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