The Interdisciplinary Centre for Narratology (ICN, University of Hamburg) and the German Department, University of Ghent kindly invite you to participate in the INTERNATIONAL NARRATOLOGY WORKSHOP „Event, Eventfulness and Tellability“ Friday, 16 February & Saturday, 17 February 2007 at the University of Ghent, Belgium Programme

There are many approaches to content creation and distribution in this age of cross-media production. One emerging trend is the ability to access the same virtual world in a variety of media platforms. Apparently, the first MMORPG that you can play on your computer and mobile phone was developed by Activate Singapore and published by Nokia

42 Entertainment, the company behind massive ARGs such as I Love Bees (a prologue to Halo 2), is behind what Daniel Terdiman of ZDNet News calls ‘a hybrid game–part alternate-reality game, or ARG, part traditional sweepstakes–that’s actually a marketing vehicle for Microsoft’s Windows Vista.’ (You could say that 42 Entertainment are the Hollywood of ARGs.) The game