Creative Practice & Strategy / January 14, 2007

“Cross-Media Massively Multiplayer Online Role Playing Game”

There are many approaches to content creation and distribution in this age of cross-media production. One emerging trend is the ability to access the same virtual world in a variety of media platforms. Apparently, the first MMORPG that you can play on your computer and mobile phone was developed by Activate Singapore and published by Nokia

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Creative Practice & Strategy / January 13, 2007

ARG event in Sydney Tomorrow!

42 Entertainment, the company behind massive ARGs such as I Love Bees (a prologue to Halo 2), is behind what Daniel Terdiman of ZDNet News calls ‘a hybrid game–part alternate-reality game, or ARG, part traditional sweepstakes–that’s actually a marketing vehicle for Microsoft’s Windows Vista.’ (You could say that 42 Entertainment are the Hollywood of ARGs.) The game

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