Earlier I’ve mentioned the technique of having characters call audiences, now Laura Marriott, President of the Mobile Marketing Association, provides a business argument for using voice in mobile campaigns: Voice provides an opportunity to hook the consumer and then possibly have them engage in more advanced services via text, video, Web, etc. Voice is easy for the

I always like to see ideas people come up with, particularly writers, when they first stumble across the notion of “transmedia storytelling”. Here is one nice one by “Kara” (I really wish bloggers would not conceal their identity — grrr): What if Charles Dickens’ character of Estella was not someone you met when you first read Great

DigiDocs 360 is a new strand of programming at Doc/Fest, dedicated to exploring the digital revolution in broadcasting and the impact that convergence, digitisation and interactivity will have on documentary production and delivery. DigiDocs 360 is a unique opportunity to hear about the national and international opportunites available for producers looking to embrace multi-platform production.