Category: Creative Practice & Strategy

Earlier I’ve mentioned the technique of having characters call audiences, now Laura Marriott, President of the Mobile Marketing Association, provides a business argument for using voice in mobile campaigns:

Voice provides an opportunity to hook the consumer and then possibly have them engage in more advanced services via text, video, Web, etc. Voice is easy for the consumer to interact with based on their current experiences with their device, so there is no learning curve. A few agencies I spoke to told me that some of the most successful campaigns to date have been voice campaigns. “The numbers are staggering,” said Keenan.

Check it out

I always like to see ideas people come up with, particularly writers, when they first stumble across the notion of “transmedia storytelling”. Here is one nice one by “Kara” (I really wish bloggers would not conceal their identity — grrr):

What if Charles Dickens’ character of Estella was not someone you met when you first read Great Expectations, but someone you knew from a social networking website such as Myspace or Facebook? In the simplest of terms, readers would be closer to the character if they have been exposed to them before. The narrative could then evolve to the point where readers felt as if they were reading about someone they know. Traditionally, readers come to know and relate to characters as the narrative unfolds. In the digital age, we want information and we want it fast. This old process may loose some readers simply because they don’t relate to a character soon enough. If the reader doesn’t relate to a character, then they may not care what happens to that character and lose interest.

Check out her post (if it is a her).

DigiDocs 360 is a new strand of programming at Doc/Fest, dedicated to exploring the digital revolution in broadcasting and the impact that convergence, digitisation and interactivity will have on documentary production and delivery.

DigiDocs 360 is a unique opportunity to hear about the national and international opportunites available for producers looking to embrace multi-platform production.

Speakers include:

Frank Boyd, Unexpected Media
Adam Gee, Channel 4
Marc Goodchild, BBC
Cassian Harrison, Smokefall
Morgan Holt, 3
Chris Joyner, Katalyst
Fleur Knopperts, IDFA, The Forum
Stefan Lechere, Google
Annie Valva, WGBH
Peter Wintonick, Necessary Illusions

Check it out: https://sheffdocfest.com/view/digidocs