“Cadeveo” has posted about “10 Books That Began Your Journey Down the Rabbit-Hole”: This one’s for all of the others who reside in any of the hundreds or thousands of disreputable parallel worlds that our more “reasonable,” brethren and sister-en refer to as the domain of those “tin-foil hat types.” For the uninitiated, I’ll clue

At the IAB Leadership Forum on User-Generated Content and Social Networking held on June 4th in New York, Tom Troja (VP of Marketing for Pajamas Media) had this to say about how storytelling changes in the UGC context.

On March 5th this year, ARG designer Adrian Hon presented to Google on ‘How to Make an Alternate Reality Game, Or, Perplex City: A Look Behind the Scenes’. His abstract:  Alternate Reality Games not only exist on the web – they call you up, invade your TV show and fly helicopters outside of your house.