Category: Creative Practice & Strategy

Techniques for Segmenting Content Across Media

christy

Hello everyone! Today we’ll delve into segmentation techniques. By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts (although you can do that!). But here I’m referring specifically writing or designing the production with a certain episodic structure in mind. While the notion of episodics is fairly understood, what isn’t is the variety of episodic techniques available and how these can be utilized in a cross-platform project. So, in this post I’ll outline ways a production can be designed for multi-platform segmentation.

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An archive of my old LAMP ppts

christy

A few years ago I was lucky to be invited by Gary Hayes to be a mentor for a new laboratory that was being developed by the Australian Film, Television and Radio School. Those were the heady days of the Laboratory of Advanced Media Production (LAMP), when this great range of mentors and participants (and onlooking VIPs) spent a week in some exotic location guiding traditional media practitioners into the great new horizon of new media. I was the cross-media person, which, in 2005, was not a common concept. It has only been in the last couple of years (with the help of Henry Jenkins’s book Convergence Culture) that aspects of the area have caught fire in the mainstream). So over those first few LAMPs my talks were ever changing — adopting whatever terminology and approaches seemed to explain the concept best to those new to the area. Well, now you can have a look at those ppts, as some of them are online at SlideShare, and here! OMG!

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Cross-Media Technologies (Crafty Toys)

christy

** I moved this page and update it here, but forgot to tell you all! **

Hello everyone! Today we’ll look at technologies used to manage cross/trans/multi-platform/media projects. I’m not talking about cross-media measurement, but about the tools you can use to deliver and manage your content across media platforms. I’ve selected a range of technologies used in alternate reality games, pervasive games, location-based games and interactive TV:

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