Category: Creative Practice & Strategy

In 2007 I mentored a student in the De Montfort University Online MA in Creative Writing and New Media program. I taught there (remotely) for a few years and now the archive is online. It really was innovative and I am sad to see that it is no-longer online. There will be other courses online I’m sure, now that people are more ready for this kind of model. Anyway, I mentored Alison Norrington on her transmedia story Staying Single (a story she was invited to talk about at O’Reilly). Well, she is a full convert to the transmedia world and has now even started her own online course:

Transmedia storytelling is to fragment stories, offering multiple windows of opportunity to find out more and ‘drill deeper’ into the storyworld. Stories are spreading and migrating from the page and tv/cinema screens to a multitude of platforms, offering choices of how readers and audiences receive the story, participate or collaborate. Publishers are interested in harnessing ‘e’ to give a wider and deeper transmedia experience, writers are now ‘story architects’ and advertising agencies are utilising a transmedia concept to firmly place brands at the heart of story. This is an introduction to transmedia storytelling which is suitable for beginners or writers keen to find new ways to reach readers.

Check it out: http://saeonline.com/course/transmedia-storytelling

Jeff Watson emailed a short while ago saying how he was inspired by a post I did on cross-media tools. He is developing an ARG class and wanted to create a really free or low-cost listing of tools ARG developers can use. And he has done it! Check out the post here: http://remotedevice.net/blog/arg-tools/

Only a few days left to submit to Content 360: MIPTV Cross Media Challenge

A rapid-fire LIVE competition across 6 different categories for independent producers, agencies and digital designers to pitch A-list commissioners on original interactive cross-platform content ideas.  Over the last 4 years, 1,400 ideas were received, 42 countries represented, 100 ideas retained, and € 400,000 in development funding awarded.

2010 categories include:

“Engaging with children through the use of connected TV” – Korea Communications Commission (KCC)

“Next generation online video experience” – National Film Board of Canada (NFB) –

“New advertising formats” – TF1 Publicité

“Engaging with teens through branded content for Coca-Cola” – Ogilvy /Coca-Cola

“Next generation audience engagement” – MIPTV Category

“Creating short video combining user-generated and EU online archives content” – European Commission

Check it out: http://www.mipworld.com/en/MIPTV/conferences-and-events/content-360/