In 2007 I mentored a student in the De Montfort University OnlineÂ MA
Transmedia storytelling is to fragment stories, offering multiple windows of opportunity to find out more and ‘drill deeper’ into the storyworld. Stories are spreading and migrating from the page and tv/cinema screens to a multitude of platforms, offering choices of how readers and audiences receive the story, participate or collaborate. Publishers are interested in harnessing ‘e’ to give a wider and deeper transmedia experience, writers are now ‘story architects’ and advertising agencies are utilising a transmedia concept to firmly place brands at the heart of story. This is an introduction to transmedia storytelling which is suitable for beginners or writers keen to find new ways to reach readers.
Check it out: http://saeonline.com/course/transmedia-storytelling