Australian TV is experimenting with cross-media, but not in the way you think. A popular gardening/renovation show, Backyard Blitz, had a ‘simulcast’ show (ep.13) on Sunday 4th September in Melbourne on Channel 9. The show was simulcast over TV and a magazine. The content? Smell. When presenters discussed flowers on the show you could also
The program for The Australasian Conference on Interactive Entertainment (IE2005) is now online. It looks like a great mix of subjects (they haven’t listed the speakers unfortunately). I did plan to submit but I didn’t get time to finish a paper. I plan to attend though. It is on the 23-25 November in Sydney, this
Two keen observers of audiences that I admire, Joseph Jaffe and Steve Rubel, have started a weekly podcast — Across the Sound — to discuss new marketing, media and PR. I like the way the blog posts are designed so that you can enter questions before the podcast and comments after it as well.