Other types of cross-media storytelling are ‘pervasive gaming’ and ‘locative arts’. Both include the use of multiple media, usually with running through streets, GPS and other exciting tech-performance type works. The Pervasive and Locative Arts Network (PLAN) is hoping to develop understanding of best-practice in this emerging area. They have called for artists, scientists, industry

Cross-media storytelling has a long history. One influence from the past is the films of Michael Powell and Emeric Pressburger, otherwise known as ‘The Archers’. They created films that include many arts types (music, dance, painting, literature and photography), for they believed that ‘all art is one’. This confluence of arts types is part of

An excellent example of ‘in-game’ (diegetic or in-story) interaction is found in the marketing of the film The Ring 2. You register an email and mobile phone number at www.7daysleft.com (we cannot under the Oz flag for some reason) and then the storyworld spills over into real life… Theres this urban legend about a video…When