An excellent example of ‘in-game’ (diegetic or in-story) interaction is found in the marketing of the film The Ring 2. You register an email and mobile phone number at www.7daysleft.com (we cannot under the Oz flag for some reason) and then the storyworld spills over into real life…
Theres this urban legend about a video…When you watch it your phone rings with a creepy message saying you only have seven days to live…With the Ring 2 DVD release on 29th August, 2005, we’ve created the SCARIEST way to freak out your friends. Simply give us their email address and mobile the trailer, their mobile phone will ring, telling them they have 7 days…
Secret: I have hacked the code and found the Australia page. I think it was removed from the mail page because the DVD is already launched. You can register your email and receive the link to the movie, but I didn’t get the phone call. The trailer shows what happens when a friend shows another friend a scary movie, therefore having resonance with the actual email sent from a friend. In the movie, once the characters view the videotape, they receive a phone call with a voice telling them they have 7 days to live…