One neat trick that designers of cross-media works can do is unfortunately heavily underutilised: referring to material that already exists. It takes alot of work to create a cross-media work that has many websites, TV series, comics and so on, but you needn’t create the universe in 7 days…it has already been done. Direct audiences

Top producers in film, TV, mobile entertainment, advertising and so on have contributed to a report on Hollywood over the next 75 years. The Future of Entertainment has the following amazing contents: Chris Albrecht The HBO exec on driving home its brand message while innovating programming. Jim Banister The veteran onine executive says the future

A report on attracting audiences produced by Morton Smyth Limited is available online. [T]he report is for organisations that want to attract a broad public, and are willing to go through a process of change to achieve it. It focuses on what really makes the difference in audience development and reveals what organisations most need