Trebor Scholz’s History of the Social Web

After my post about Danah Boyd’s exploration of the history of social network sites, Trebor Scholz has developed his own. It is pretty comprehensive:

This is a cross-cultural, critical history of social life on the Internet. It captures technical, cultural, and political events that influenced the evolution of computer-assisted person-to-person communication via the net. Acknowledging the role of grassroots movements, this history does not solely focus on mainstream culture with all its mergers, acquisitions, sales and markets, and the (mostly male) geeks, engineers, scientists, and garage entrepreneurs who implemented their dreams in hardware and software. It does trace the changing nature of labor and typologies of those who create value online as much as it searches for changing approaches toward control, privacy, and intellectual property. This history shows strategies for direct social change based on the technologies and practices, which already exist.

Emphasizing the role of women whenever possible, this history shows that the interests of those who used the Net as social platform shaped it in the interplay of military, scientific, entrepreneurial, activist, artistic, and altruistic agendas. The evolution of the Social Web was driven by fear, desire (to be with others), and fandom. By no means exclusively an American story, it shows instances in which users succeeded when striving for open access, jointly negotiating with corporate platform-providers.

Check it out: http://www.collectivate.net/journalisms/2007/9/26/a-history-of-the-social-web.html

Another Research Group, and in Europe of course

Participation and Play in Converging Media is a research project based at the Department of Media and Communication, University of Oslo and has been running since 2004! The English description on the website explains the projects thus:

The project investigates non-professional participation in the media, with an emphasis on how participation is facilitated and exploited by the media institutions that offer participation as part of its output. The project pays special attention to the ways that current technological developments facilitate extended audience participation and use through e-mails, mobile phones and other interactive features. Play and gaming is included as a particularly important mode of participation in the current media. A key observation for the project is that an increased importance of audiences and users is not so much a case of institutions losing power, more a case of institutions developing new ways to shape and direct interactive and user-centered output.

Empirically, the sub-projects span a wide range of digital media (Web applications, online games) and multi-platform formats combining broadcast and digital technologies (particularly digital and SMS-based TV). Collaborative projects include work on scenario building in media institutions and a representative survey of audience participation and media elitesÂ’ strategies/conception of participation.

I have conversed with Anders Fagerjord, who is part of the project, and he tells me they’re looking at “cross platform formats” — mainly TV and web properties like Big Brother and Idol. They have a few academic papers out and I’m sure more will be forthcoming. It is great to see so many researchers looking at this area. We now have, by my count, two funded research groups worldwide, with two student groups. I’m sure there are more, so if you’re out there let me know! In summary:

Participation and Play in Converging Media

MIT Convergence Culture Consortium

The Cross Media Group

HvA Cross-Media Students

And of course, the PaP group should now be added to my list of European researchers.

Convergent Journalism & Education Convention

Fresh from the The Convergence Newsletter is news that the Broadcast Education Association’s 2006 convention is on “convergence”: Convergence Shockwave: Change, Challenge and Opportunity. It runs from April 26-29 in Las Vegas. There are over 20 sessions dedicated to discussing convergence in many forms: content, management, advertising, culture, technology, curriculum and teaching. There are two plenaries:

“Convergence and Content Plenary: Convergent Journalism: The State of the Field” which includes a CNN reporter, convergent journalism manager, audience expert and researcher on the panel

“Convergence and Technology Plenary: Leading the Convergence Shockwave” which includes execs from Adobe, Apple, AVID and Panasonic.

Other sessions include:

Hyperlocalism in the Age of Convergence: Something Old is New Again

The Convergence Shockwave: A Swapshop of Teaching Ideas

An International Perspetive on Convergence: From Americas to Europe

Managing Change Internally while Seizing Market Opportunities in the Convergence Shockwave

Public Media’s Convergence Shockwave

Cultural Convergence: The Challenge for Educators and Students

Convergence Trajectories: Different Paths to Integration

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