Content 360 – MIPTV Cross Media Challenge

Only a few days left to submit to Content 360: MIPTV Cross Media Challenge

A rapid-fire LIVE competition across 6 different categories for independent producers, agencies and digital designers to pitch A-list commissioners on original interactive cross-platform content ideas.  Over the last 4 years, 1,400 ideas were received, 42 countries represented, 100 ideas retained, and € 400,000 in development funding awarded.

2010 categories include:

“Engaging with children through the use of connected TV” – Korea Communications Commission (KCC)

“Next generation online video experience” – National Film Board of Canada (NFB) –

“New advertising formats” – TF1 Publicité

“Engaging with teens through branded content for Coca-Cola” – Ogilvy /Coca-Cola

“Next generation audience engagement” – MIPTV Category

“Creating short video combining user-generated and EU online archives content” – European Commission

Check it out: http://www.mipworld.com/en/MIPTV/conferences-and-events/content-360/

Cross Media NYC

Looks like a great event coming up in NYC on March 10th: Cross Media NYC. It includes a great bunch of speakers (including Jeff Gomez). Here is the description:

Our goal is to bridge the gap between the different media sectors in order share information and find new opportunities. We want the gaming people to meet the TV people, the publishing people to meet the web video people, and everyone to meet the advertising people but let’s be honest, in the end, it’s all about the money.

The media industry has grown up with regulation and significant barriers to entry. The internet has eliminated many of those barriers by giving the general public tools to create their own content and, as a result, radically changing media business models. Now what?

This is not your ordinary listen-to-talking-heads gabfest. We will have one jam packed panel with 5 executives from key sectors that will act as the bridge between 4 technology demos and 2 cross media case studies. The event will move quickly – New York style – with company introductions from the floor allowing everyone to know who is there and what they do. We want something big to come out of this.

The event will focus on:

1. Demonstrations of new cross media technologies.
2. Case studies of successful cross media projects.
3. Networking opportunities between industry sectors.
4. Emerging cross media business models.
5. Discussions about how large media companies are melting the silos internally.

Key questions:

1. What do executives in the media business need to know in order profit from the “melting silos”?
2. What opportunities are there to work with other sectors?
3. Who has done this successfully in the past?

Key industry sectors appearing at the event:

* Video (Web video, TV, Film, DVD)
* Internet (Websites, Podcasts, Social Media, Marketing, Music, Email)
* Gaming (Social Gaming, Console)
* Publishing (Magazine, Books)
* Mobile (Apps)
* Advertising
* Merchandise

Cards Games to Develop Design Skills

A few years ago I started developing a card game to teach transmedia design skills. I had to put it aside because of work and study commitments, but now I’m keen to develop it again. As part of my research into this I looked at a few design card games and so I’d share them here. I’m sure I’ve come across others, but I didn’t buy or download them and can’t find my list anywhere. So please tell me of others you find. In the meantime, check out these great card design games:

Grow a Game

Grow a Game is developed by Values at Play, which is a research project concerned with assisting and encouraging “designers to be mindful of what values their computer games promote. We would like to see a diversification of video game values to include positive principles like equity, creativity, diversity, and negotiation, along with the traditional tropes of violence and machismo”

The game involves coming up with a game from cards with Verbs, Challenges, Games and Values. The video on the site shows Mary Flanagan running a workshop and it seems to do the job of making values part of the design process extremely well. I really like the idea of including values in a game (or even, going further, including all elements that influence the design of a transmedia fiction — say, copyright and exclusive commercial agreements could be elements that constrain the design. But this depends on what the goal of the transmedia design game is: to teach how the various influences on design affect the outcome of a transmedia fiction, or whether it is about educating about the different design elements one needs to know when designing a transmedia fiction, and so on).

IDEO Method Cards

The IDEO Method Cards have a slightly different goal to Grow a Game:

IDEO Method Cards is a collection of 51 cards representing diverse ways that design teams can understand the people they are designing for. They are used to make a number of different methods accessible to all members of a design team, to explain how and when the methods are best used, and to demonstrate how they have been applied to real design projects.

The deck really is beautiful, and is split into four categories: Learn, Look, Ask and Try. Under each of these categories are cards that provide methods to design with people in mind. For instance, under ‘Learn’ you analyse information you’ve collected to identify patterns and insights using (for instance) ‘Affinity Diagrams’. Under ‘Look’, you observe people to discover what they do rather than what they say they do, using (for instance) ‘Rapid Ethnography’. Under ‘Ask’ you enlist people’s participation to elicit information using (for instance) an ‘Unfocus Group’. Under ‘Try’ you create simulations to help empathize and evaluate proposed designs, using (for instance) ‘Paper Prototyping’. Here, the game is more about method, which can be the focus of a transmedia fiction design game too.

Once Upon a Time: The Storytelling Card Game

The Once Upon a Time game is actually a storytelling game, but can be used for instruction. They explain that the game can be used “to exercise essential skills in reading, decision making, cooperative play, and creativity”. But beyond these functions, the game offers a set of story elements that make up the design of a story (which can be used then in designing transmedia fictions). There are three cards in this set: ‘Once Upon a Time’ cards (which are sub-divided into Characters, Items, Places, Aspects, and Events), ‘Happy Ever After’ cards (which are endings), and ‘Interrupt’ cards (which you use to interrupt another person’s story). This game has some elements (specifically the story elements) and mechanics that could translate well to a transmedia fiction design game.

GameGame

Ari Jarvinen created this game to “teach analytical thinking through theory”.

In GameGame, players compete in designing games. Players collect and trade cards in order to create a complete game design. In between, one player gets to play a game publisher, while the other players try to sell their game concepts to her. In the end, the best game design is decided in a vote. Let the best game win!

Now in this game there are both design elements and those ‘meta’ elements that influence design. There are BLAH card categories. The ‘Component’ cards describe what players manipulate in the game (for instance, a chess piece). The ‘End and Victory Condition’ card describes how the game can be won (for instance, ‘Bingo!’). The ‘Theme’ card describes the thematic level of the game (for instance, real estate trade in Monopoly). The ‘Goal’ card describes what effort is being put towards, the directive (for instance, save the Princess). The ‘Environment’ card describes the actual environment of the game (for instance, a chess board or football pitch). The ‘Interface’ card describes the interface tool a player uses (for instance, a joystick or tennis racket). The ‘Game Mechanic’ card describes what players do (for instance, trading). The ‘Assets’ cards are pretty clever and fun. They describe things that you are able to achieve as a designer (for instance, work game journalists into a frenzy about your game or headhunt a top designer to work on your team). I find this design set has a lot of parallels with what I initially looking to do with the transmedia design game (especially when you consider the inclusion of an ‘interface’ — which in my transmedia design game involves combinations of interfaces such as a keyboard and flicking pages in a book).

Do you know of other card games or any other type of design game that you like?