In 2004, well-known academic Jill Walker Rettberg (who among other things did a great piece a few years ago about the online drama Online Caroline by XPT) published a great paper called Distributed Narrative: Telling Stories Across Networks: A new kind of narrative is emerging from the network: the distributed narrative. Distributed narratives don’t bring media

Earlier I’ve mentioned the technique of having characters call audiences, now Laura Marriott, President of the Mobile Marketing Association, provides a business argument for using voice in mobile campaigns: Voice provides an opportunity to hook the consumer and then possibly have them engage in more advanced services via text, video, Web, etc. Voice is easy for the

I always like to see ideas people come up with, particularly writers, when they first stumble across the notion of “transmedia storytelling”. Here is one nice one by “Kara” (I really wish bloggers would not conceal their identity — grrr): What if Charles Dickens’ character of Estella was not someone you met when you first read Great