Creative Practice & Strategy / May 30, 2007

“Multi-Platform Storytelling” according to Tejpaul Bhatia

Tejpaul Bhatia, the founder of Tej Media Networks & senior manager of international business strategy for ESPN New Media, was recently interviewed on Kevin Roberts site SISOMO about “multi-platform storytelling”. Multi-platform story-telling requires story-teller’s to think on multiple levels and in multiple dimensions. The audience is no longer in one place and no longer on a single

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