I’d like to just take a moment and share with you what it is like being in industryÂ and academia. This post is actually in response to Monique’s comment
Ah the terming debateâ€¦ sigh.
Now, what Monique is referring to is myÂ recent rantings about terminology on this blog. I highlight it because it may just be indicative of many of my industry readers. I find it interesting because I also have academic readers who I’m sureÂ “sigh” at myÂ posts about marketing and my lack of theoretical debate. You see, I work in industry and academia and both of them speak different languages.
Industry isn’tÂ concerned with discussions about terms or antecedents. If a term is introducedÂ or claimedÂ (eg: ‘mobisodes’ or ‘360’) it is to draw attention to the person or company touting it. A term helps create a product that can be exchanged for monetary value. They’re focused on the present, but more so the future. Industry is interested in the latestÂ and next trend. It is about being economically viable, and that means products are marketed as being the first. Industry rarely refers to its predecessors and always claims it is the future. Industry is never unsure, itÂ champions definitive cause-and-effectÂ solutions only.
Academia is concerned with how the present and past shapes the present and, at times, the future. Academia looks at phenomena in the present and wants to find its heritage. It presumes there is never a first. Terms are introduced to delineate the object of study from other things. They describe a specificity. A term can be exchanged for monetary value (it isÂ an IP business), but the aim is to draw attention to the object it describes rather than the person describing it. Terms represent theories, ways of seeing things.Â When discussing a way of seeing a thing, anÂ academic has to know theÂ conversation that has been going on for decades about it.Â It is always referring to its predecessors. AcademiaÂ is always unsure, it champions sound inquiry only.
It is hoped that with theseÂ sweeping generalisations I have communicated the conflict of interest of I have when writing for this blog. I have purposely made this blogÂ as accessible as possible but I am not a neutral reporter of projects. I am an academic and creator, who has opinions and a way of seeing things. This means that I’ll talk about things that won’t interest all of you all of the time. I have hardly any theoretical debate on this blog (because of plagiarism concerns) but I will be including more as I move into the final stages of my PhD land. I may be moving my theory stuff to another blog but that won’t be for a while. In the meantime, you’ll just have to grin and bear it. Or start your own blog that discusses things in an industry- or academia-only manner. But please, be aware that this is a shared space. So, academics and industry people, be tolerant of each other. And for those of you that are both…we can share war stories some time.