Creative Practice & Strategy / April 24, 2007

Parallel Narrative: Webisode & TV for Ghost Whisperer

The narrative relationship between the Ghost Whisperer TV show and their new websiodes looks interesting: Explore the world as seen through the eyes of an earthbound spirit with GHOST WHISPERER: THE OTHER SIDE, an original scripted online companion series to CBS’s GHOST WHISPERER, streaming free of charge on CBS’s broadband channel innertube (www.cbs.com/innertube) starting today

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Creative Practice & Strategy / April 23, 2007

Smallville, comics, Yaris, content wraps & Saatchi and Saatchi

This looks interesting: The automaker [Toyota] has fittingly teamed with the Warner Bros. series Smallville for an integrated transmedia campaign via Saatchi and Saatchi, Los Angeles, that breaks tonight and will include on-air comic book creative from DC Comics in the form of content wraps during breaks in the popular series. Content wraps replace regular

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