Creative Practice & Strategy / October 4, 2006

The Lost Experience: Branding Perspective Interview

Rick Mathieson interviews Mike Benson, the Senior Vice President of Marketing for ABC Entertainment, on “multi-platform branded entertainment”. It is an audio interview about The Lost Experience from a branding perspective (which extends an earlier article on the topic too). I’ve popped some notes about each one here: Part 1: Benson spoke about how The Lost Experience helped

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