Please distribute the following call to places you think appropriate: ================ Needed: Academics who have investigated Alternate Reality Games I’m writing a section on ARGs and Academia for the upcoming International Game Developers Association Alternate Reality Game Special Interest Group Whitepaper (IGDA ARG SIG). IÂ’m after approaches from all fields using all sorts of methodologies, and by researchers

How do you get information from a poster, a billboard, a product on a shelf or a tree to your mobile phone? Well, here are some ways: Bluecasting: Viacom Outdoors launched a bluecasting campaign for Channel 4’s Four Docs program (I’ve spoken about this before). There is also a company called Hypertag offering the same service.

Ubisoft will be bringing out the Lost videogame next year. I’ve been looking at game adaptations a lot lately and found Alice’s comments at Wonderland interesting: I think TV conversions make far more sense than movie conversions, seeing as the movie’s shelf life is often mere weeks, whereas a successful show series can run and run. Episodic