Cross-Media Analysis of 2006 Super Bowl XL Ads Creative Practice & StrategyChristyApril 1, 2006 As of 10th Nov, 2007, this mini-essay moved to: https://www.christydena.com/online-essays/cross-media-analysis-of-2006-superbowl-xl-ads/ From the Treasure Chest:Interactive Narrative GuideAccessible user testing!Go Aussie Entrepeneurs! Top 60 Web 2.0 Companies in AustraliaNon-Narrative Narratology?First 360 Experience Comedy!
I’ll add this interesting study that claims the opposite success of many of the ads.