An excellent example of ‘in-game’ (diegetic or in-story) interaction is found in the marketing of the film The Ring 2. You register an email and mobile phone number at www.7daysleft.com (we cannot under the Oz flag for some reason) and then the storyworld spills over into real life… Theres this urban legend about a video…When

Channel 4 is now commissioning mobile phone content, just like TV shows. They’re looking for: – Innovative applications and formats that use the mobile platform – Unique made-for-mobile shows and content that are un-related to broadcast output – Video content to complement your broadcast commission, for example extra scenes or ‘mobisodes’.  They have also launched

Ziff Davis Media Game Group have finished their annual survey: ‘Digital Gaming in America’. The Group are producers of print and online brands such as Electronic Gaming Monthly, Computer Gaming World, Official U.S. PlayStation Magazine, 1UP.com, and specials including Pocket Games. They commissioned the Strategy Group to survey US households. 1,558 people were polled from