Simultaneous cross-media release will be the norm. I’ve heard a few producers mention this, even the Director-General of the BBC has unveiled that their tv shows will be simulataneously available for download on the web. I thoroughly support this move and have been anxiously waiting for it for some time. When a movie is released,

Other types of cross-media storytelling are ‘pervasive gaming’ and ‘locative arts’. Both include the use of multiple media, usually with running through streets, GPS and other exciting tech-performance type works. The Pervasive and Locative Arts Network (PLAN) is hoping to develop understanding of best-practice in this emerging area. They have called for artists, scientists, industry

Cross-media storytelling has a long history. One influence from the past is the films of Michael Powell and Emeric Pressburger, otherwise known as ‘The Archers’. They created films that include many arts types (music, dance, painting, literature and photography), for they believed that ‘all art is one’. This confluence of arts types is part of