News of a Contagious Media Showdown from GxTA. The competition is for bits of information, a video snippet etc, that is so interesting that people pass links to it and it spreads around the globe very fast. It is contagious. Douglass Rushkoff describes a media virus: Media viruses spread rapidly if they provoke our interest,

An iTV Ad for Hitch sounds like they did an in-game/diegetic form of interaction (the button)…and then the storyworld fades off into meta-data (info about the storyworld or at least the representation of it). From itvt newsletter: Buena Vista International has been using an interactive TV campaign on the Sky platform to promote its new

I’m just about to sign up to attend a ‘Convergence Jam’ being held here in Melbourne next month. The event is attended by professionals from film, TV, gaming, communciations and so on. Complimenting talks will be the development of multi-platform productions by attendees. It appears we’ll be split into teams and will compete against each