Category: Creative Practice & Strategy

It is rare to see a project that actually has a flow of content moving from one platform to another. Usually, when people think cross-media or multi-platform they think in terms of distributing the same content to different platforms. Well, I stumbled on this great project a while ago and am impressed. KetnetKick is created by Larian Studios for VRT — a Belgium broadcaster. This is the second great project I’ve seen from VRT, the other being an ARG for a TV series (that I posted about here). Anyway, here is the description from Larian Studios, and then check out the great video. 

KetnetKick is VRT’s (the Belgian national broadcaster) creative community where kids enter a challenging 3D world that houses single player and multiplayer games, and “creative studios”.
The latter allow children to make all kinds of creations they can then send to their friends and family, but also to VRT.

VRT makes a daily selection of the creations and airs them in a dedicated show. The picks of the day get published back into the 3D world for all kids to marvel at.

This way, children can even continue working on creations made by other players, or even work on a creation provided by the broadcaster.

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I love the feedback loop between the web and TV. The presenter responds to the kids creations and then they respond to her and the moment that they created. Sure, that is most probably just the idealised marketing of the concept but it sums it up pretty nicely for me. That is what cross-media is about (well, one part of it!).

Larian Studios: http://www.larian.com/kick.php 
Ketnetkick: http://www.ketnetkick.be/

Colin Brush, Senior Copywriter ot Penguin UK has posted about some writer blogs he likes. Among a couple others he cites Neil Gaimon’s blog:

Gaiman has been blogging since 2001, when his publisher set up a blog to promote his American Gods book tour. The tour finished, but the blog rolls on and he now has over a million monthly visitors.

Check it out: http://thepenguinblog.typepad.com/the_penguin_blog/2007/06/what_makes_a_go.html

ANGELS 

Not too long ago I posted about the Swarm of Angels project:

A groundbreaking project to create a £1 million film and give it away to over 1 million people using the Internet and a global community of members. By subscribing for £25 members become part of a revolutionary process to make an open source feature film.

Well, they’re measuring their progress with tasks completed and members gained. The second phase, early development, has just completed. In this phase:

Members of the First 1000 (all qualify who’ve joined before this deadline) will then be able to introduce members by limited invite-only until we open to the public later in Phase 3.

They’ve also released a trailer.

MONSTERS

News from the workbook project is that a couple of filmmakers — Arin Crumley and Susan Buice – have an unusual system too. They’ve made a feature film ,called Four Eyed Monsters, from credit card finance. That isn’t new. What is new is:

• They’ve put their feature film online on YouTube to view for free for 1 week:
• Spout, a movie community site, will give Arin & Susan 1 dollar for everyone who joins spout (which is free): http://spout.com/foureyedmonsters
• You can buy the DVDs and super high quality downloads at: http://foureyedmonsters.com/store (I like their bundling)

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Check out: http://www.aswarmofangels.com

Check out: http://www.foureyedmonsters.com