Creative Practice & Strategy / September 8, 2007

National Film Board of Canada’s “Cross Media Challenge”

The National Film Board of Canada (NFB) and the Sheffield International Documentary Festival are pleased to issue a call for proposals for a new cross-media competition called the CROSS-MEDIA CHALLENGE. The CROSS-MEDIA CHALLENGE is a co-production competition for innovative, interactive, socially engaged content with applications for mobile and broadband. It will award one producer a

Read More
Creative Practice & Strategy / September 3, 2007

Mark Deuze’s book on integrationist approaches in advertising, journalism, film/TV production, and digital games: “Media Work”

Mark Deuze (Indiana University’s Department of Telecommunications in Bloomington, United States, and Professor of Journalism and New Media at Leiden University, The Netherlands) has a new book out: Media Work. The book is described in an interview with Deuze at influx: As a former journalist, I have always taken a special interest in the management

Read More
Creative Practice & Strategy / August 31, 2007

Now this a great way to experience the potential of cross-media

A few weeks ago I gave a presentation at the Web Standards Group on ‘Thinking Outside the Web’. After the talk I was approached by the Workflow Specialist for the Northen Region, Integrated Sales and Marketing of Fuji Xerox Australia, Duane Mackey, who shared with me a project created by Fuji Xerox Australia to market their

Read More