The Boston Interactive Media Association (BIMA) is holding it’s 3rd Annual Cross Media Forum on September 18th 2007 in Boston. It is described on the site as follows: In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets. The BIMA Cross Media Forum was created to
Through Adam Crowe’s delicious I found this great ppt from Brand Zeal about their ‘solar system’ approach to ‘brand mapping’: I loved seeing this because the solar system or astronomical approach is exactly how I visual storyworlds and brands. I’ve been working on a model for this for a few years now, have been developing (in
In 2004, well-known academic Jill Walker Rettberg (who among other things did a great piece a few years ago about the online drama Online Caroline by XPT) published a great paper called Distributed Narrative: Telling Stories Across Networks: A new kind of narrative is emerging from the network: the distributed narrative. Distributed narratives don’t bring media