Category: Creative Practice & Strategy

Training wheels off!

, ,
christy5 Comments

Ever since I submitted my PhD in December, I’ve allowed myself to go through a necessary and needed transformation. The PhD mind-set was intense for me, not just because of the amount of mental work involved with a PhD and birthing a major creation, but also because of all the career-building work I did at the same time.

In 2004 (six years ago!), I started a blog on cross-media entertainment. It was a time when cross-media was well known in the marketing industries (integrated marketing practices being the ancestor of such endeavours). I worked hard to share what I was discovering about the area, as it emerged with force in franchises, independent arts, publishing, and around the world. I did hundreds of talks and articles and blog posts, worked 7 days a week, 10 hours a day. Hard yards.

But I had a personal mission. I took on the PhD because I wanted to know everything I could about the area (not just what I was limited to with my own creative explorations), I also wanted to discipline my mind to focus on one project long-term, and thought academia may be a good back-up career. Ha!

I saw a PhD as different to all other types of schooling. In my research-based approach, this meant I didn’t go to classes or had to recapitulate what I was taught. A PhD is meant to be about contributing original thought. But then something happened in my final few months of writing my PhD. I realised that I couldn’t write whatever I wanted. I was being assessed. I had to write a thesis that showed I can research, engage in critical thought, and execute a rigorous argument. These skills are not the faint-hearted (many think being an academic means just referring to theories — which is incorrect).

So, I took out much of what I wanted to talk about, things which I was passionate about but which I couldn’t execute as yet in the manner needed for a thesis to be assessed on. I consoled myself by promising that after I submitted it, I could write about whatever I wanted, wherever I wanted.

But the state of postponing myself has lingered. It has lingered because although I’ve now finished it (I’m just waiting on the examiner reports and then I will put it online), I’m not in a position to do what I want to. That is, I’m not rolling in the cash I need to create the big projects I want too. I have the time now, but not the resources.

I panicked. Although I believe great things can happen, I realised that I couldn’t bank on what might happen, I had to act. What to do therefore? I’ve been offered some amazing jobs in industry and academia. Jobs that would give me lots of money, have me working with amazing people on large-scale projects worldwide. But I don’t want to go straight into being an employee. That is part of the reason for the PhD, it was part of a long-term plan to be my own boss. And the most important thing…I would be postponing doing my own creative projects for another couple of years.

So, I then thought about the business ideas I have. Beyond the transmedia consulting and public speaking that I continue to do, I have ideas for producing online services that can help the transmedia ecology and hopefully bring me a consistent income beyond my consulting. This income I use to produce my own creative projects. I just need to create these services and then I’ll be able to do the projects I want to do.

I crashed. I cannot keep putting myself off. Time is ticking and I haven’t done any of things I wanted to do in my life yet. I have things I want to say. Personal visions, ways of seeing the world I want to bring into reality. When will it be okay to do so? How many consulting jobs must I do before I have enough of a reputation and money to do what I want to do? How long do I have to “position” myself to appeal to people who will pay for my services, before I can just be me?

Then I saw this quote. It is by artist Jonathan Harris who has some insights online from a talk he gave:

You will become known for doing what you do. This may sound obvious, but it is a useful thing to realize. Many people seem to think they must endure a “rite of passage” which, once passed, will allow them to do the kind of work they want to do. Then they end up disappointed that this day never comes. Find a way to do the work you want to do, even if it means working nights and weekends. Once you’ve done a handful of excellent things in a given way, you will become known as the person who does excellent things in that given way. And that’s the person you want to be, because then people will hire you to be that person.

Of course. 🙂 It helps to be reminded of such things. And so now my heart is at rest. I will continue to explore my services and do my consulting (which I love) because they are expressions of me. But I’m not going to wait any longer to get the money I need to create the projects I want to do. I’ll use whatever media I have available to me and write anyway. If it means I have many unproduced scripts sitting on my desk when I die, so be it. At least I would of brought them into the world, one blueprint at a time. From training wheels to blueprints, sounds like a plan of action.

Thank you training wheels, for taking me this far. It is now time for me to live on my own.


Photo of my late mum and I


The Bootstrapper’s Manifesto

christyOne Comment

bootI had a great time yesterday participating remotely at the Slamdance Filmmaker Summit with an extraordinary bunch of people at the event and online (the sessions will be online soon and Filmmaker Magazine has published a quick review).  At the end of my session, Lance Weiler (thanks so much for the invite Lance!) asked me to make any last remarks about what I’m doing. I briefly mentioned how I’m working on developing services now (both technological/cultural and consulting) that will hopefully (the plan is) provide a backbone for my company to create projects. Jumping off that brief mention (more details coming soon), I want to share a manifesto that communicates where I’m at now.

I have previously posted a collection of manifestos that relate to the creative format of trans/cross-media projects.  Today I want to share a manifesto of a different kind. It still relates to creative projects, but indirectly. Instead, the following manifesto echoes where I’m at and how I’m attempting the long-term vision to do many of my own creative projects. The manifesto is Seth Godin‘s Bootstrapper’s Manifesto, from his ebook The Bootstrapper’s Bible published at ChangeThis. I’ll let the manifesto do the talking.

The Bootstrapper’s Manifesto

I am a bootstrapper. I have initiative and insight and guts, but not much money [well some, but not the millions I would like!]. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business–not on politics, career advancement, or other wasteful distractions [unless it helps the business!].

I will leverage my skills to become the key to every department of my company, yet realize that hiring experts can be my secret to success. I will be a fervent and intelligent user of technology, to conserve my two most precious assets: time and money.

My secret weapon is knowing how to cut through bureaucracy [don’t know about that!]. My size makes me faster and more nimble than any company could ever be [true!].

I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from my stated goal and plan–until I change it. And I know that plans were made to be changed.

I’m in it for the long haul [ooo yeah!]. Building a business that will last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals.

I pledge to know more about my field than anyone else. I will read and learn and teach. My greatest asset is the value I can add to my clients through my efforts.

I realize that treating people well on the way up will make it nicer for me on the way back down. I will be scrupulously honest and overt in my dealings, and won’t use my position as a fearless bootstrapper to gain unfair advantage. My reputation will follow me wherever I go, and I will invest in it daily and protect it fiercely.

I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can.

I have less to lose than most — a fact I can turn into a significant competitive advantage.

I am a salesperson [not sure about that!]. Sooner or later, my income will depend on sales, and those sales can be made only by me, not by an emissary, not by a rep. I will sell by helping others get what they want, by identifying needs and filling them.

I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business.

I will measure what I do, and won’t lie about it to myself or my spouse. I will set strict financial goals and honestly evaluate my performance. I’ll set limits on time and money and won’t exceed either.

Most of all, I’ll remember that the journey is the reward. I will learn and grow and enjoy every single day.

Yar!

Update!: PhD submitted & now in the US for MLA and Microsoft SCS

, , ,
christyOne Comment

MLAWhew!! I did it!!!!! I finally submitted my PhD!!!!!! It has been a crazy few years finishing that thesis writing up and doing all the travel and work stuff at the same time. I’ll share more about the content of my thesis, the research and writing process and lessons learned soon. I’ll also be sharing details about my thesis, and most likely post a PDF of it online once I’ve received my examiner feedback (about March). But for now, I’ll share how the last two weeks have capped off the craziness of the last few years with a massive series of events: returned home from Canada (I was at the awesome Whistler Film Festival); packed house for pick up by removalists on Monday; submitted PhD on Tuesday; did last minute packing and quiet time to acknowledge one year since my mother’s passing on Wednesday; drove to Melbourne from Sydney on Thursday; moved in on Friday; second lot of removalists on Monday; then flew to the US on Wednesday. Do not try this at home kids.

I’m now in the USA to celebrate Xmas with family in Philly, then have two conferences I’m participating in, as well as lots of catch-ups with awesome people.

On Tuesday 29th December I’m on a panel at the Modern Language Association Convention being held at the Philadelphia Marriot. For those unfamiliar with the event, it is BIG in the traditional academic world. The panel is put together by Marc Ruppel, a theorist who has been researching what is now known as ‘transmedia storytelling’ but which Marc (like me) studied long before it was well-known. I’m really looking forward to meeting Marc and Burcu in person for the first time.

Re)Framing Transmedial Narratives (7:15–8:30 p.m., Congress A, Loews, Presiding: Marc Ruppel, Univ. of Maryland, College Park)

  1. “From Narrative, Game, and Media Studies to Transmodiology,” Christy Dena, Univ. of Sydney
  2. “To See a Universe in the Spaces In Between: Migratory Cues and New Narrative Ontologies,” Marc Ruppel
  3. “Works as Sites of Struggle: Negotiating Narrative in Cross-Media Artifacts,” Burcu S. Bakioglu, Indiana Univ., Bloomington

Our submission abstracts are:

Marc Ruppel, University of Maryland College Park
To See a Universe in the Spaces In-Between: Migratory Cues and New Narrative Ontologies

As narrative continues to move beyond mono-medial storyworlds and into massive, multiply-mediated, multiply-authored fictional universes, literary structures have begun to form which attempt to link together these disparate clusters of media when their material properties do not allow for such networked operations.  Drawing upon narratology, network theory, cognitive science and user-interface design, this paper will examine what I call migratory cues, signs present in universes that work to connect the content of one media channel with that of another. Functioning much like a hyperlink metaphorized through different media, migratory cues can take the form of virtually anything, from objects to events to shared locations, or as external markers such as logos and website URLs. By locating and investigating the properties of migratory cues, we can not only witness the means through which new networks of narrative information are rapidly coalescing, but also the remarkable flexibility of narrative itself as a technology of media convergence.

Burcu S. Bakioglu, University of Indiana
Works as Sites of Struggle: Negotiating Narrative in Cross Media Works

This paper interrogates the divergent ways the materiality of the medium of cross media works affect the process of meaning-making and investigates how it influences the production of works. Works become sites of struggle because the stories that they narrate are in a state of constant negotiation between its producers/creators, the medium of the work, and the communities that these works mobilize. In a work born in media convergence, I argue, story-telling becomes a collaborative, and more important, a participatory process. Using Art of the H3ist, an Alternate Reality Game, this paper investigates the nature of performativity and collaboration in works that extend across various media and develops the model of performative narratives to refer to works that encourage and rely on such activities for the formation of its texts. 

Christy Dena, University of Sydney
From Narrative, Game & Media Studies to Transmodiology

A recognition of the multimodal nature of communication has reinvigorated narrative studies of late. This paper interrogates the methodological ramifications of a multimodal awareness: when observing the role and effects of different modes in a creative work, how can the understandings and insights of game, media and art theory be invoked? How can the understanding of non-narrative and narrative phenomena be recognised and reconfigured in a mode-agnostic approach? This paper presents some methodological frameworks for exploring this approach.

There are lots of great sessions at this event, so I look foward to hearing some interesting talks on gaming, new media narratives and meta discussions on academia in general, and also catching up and meeting colleagues.

I’ll also be at the Microsoft Research Social Computing Symposium.

For the past four years, Microsoft Research (MSR) has sponsored a symposium on social computing that has brought together academic and industry researchers, developers, writers, and influential commentators in order to open new lines of communication among previously disconnected groups. The 2010 symposium will focus on “city as platform”. We will have brief (5-10 minutes) talks by a handful of speakers on each of the topics, followed by related breakout sessions, and lots of time to interact with other attendees.

I was lucky to be flown to the event last year and this year I was invited back because I was on the team that won one of the games last year! Yep, that’s right. I’m not really invited back, just offered a place as a winner. Hehe. Luckily I’m in New York at the time so I’m attending again! It really is a great event that has such a great selection of people attend. I hold this event up as one of my favourites I’ve ever been to and so I’m really looking forward to it.

Other than that I’ll be catching up with many awesome people in Philly and New York. Can’t wait.

Hope you’re all having a great holidays. More soon.