An iTV Ad for Hitch sounds like they did an in-game/diegetic form of interaction (the button)…and then the storyworld fades off into meta-data (info about the storyworld or at least the representation of it). From itvt newsletter: Buena Vista International has been using an interactive TV campaign on the Sky platform to promote its new

I’m just about to sign up to attend a ‘Convergence Jam’ being held here in Melbourne next month. The event is attended by professionals from film, TV, gaming, communciations and so on. Complimenting talks will be the development of multi-platform productions by attendees. It appears we’ll be split into teams and will compete against each

It is now official: I’ve successfully faced a panel and now I’ve converted to PhD. On top of this, the academic assessor was so impressed he fought to get on board and be a supervisor too! His work on ‘superfictions’ in art and writing is right up my cross-media alley, so to speak, and so