A link to the audio and transcript for a casual (but invited) talk I gave at the Web Standards Group. See the ‘Thinking Outside the Web’ talk in the industry presentations section.
I have a short essay, â€˜A Quick Primer on Alternate Realitiesâ€™, that has been published in Friedrich von Borries, Steffen P. Walz and Matthias Bottger (Eds) book: Space Time Play: Synergies between Computer Games, Architecture and Urbansim. The book is now available to buy, and includes an amazing collection of game theorists: www.SpaceTimePlay.com
And, I’m sad to say that I’ve powered down my blog. I need to concentrate on my PhD. But will be online a little bit…as I’m thrilled to report, I’ve launched a podcast: www.UniverseCreation101.com. I’ll be interviewing expert practitioners in the area of cross/trans/multi-platform/media. The first interview is up, it is with Evan Jones. Check it out!
Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms â€“ television, magazines, and online â€“ contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points along the purchase funnel. TV and online’s contributions were more apparent during the awareness stages while magazines were stronger at building brand favorability and purchase intent.