Transmedia Planners etc on Facebook
For the past year almost, I’ve been following the discussion about ‘transmedia planning’ that has been taking place in cyberspace and at conferences. In response to Henry Jenkins’ ‘transmedia storytelling’, Faris Yakob introduced  ‘Transmedia Planning’ in October 2006: In this model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different,