Geert, Trade Marketing Manager for Microsoft, is working with our ad agency Openhere, to create a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. Watch the movie [Through Cross the Breeze]

Recently I commented on how delighted I was to see Belgium broadcaster VRT inviting bloggers to its press launch of their ‘extended reality experience’ of Emma. I’ve also whinged in the past about how Australian bloggers & podcasters are not courted. Well, Kris Hoet gave me a heads up on an article in The Wall Street Journal on

I, and many others, have been looking forward to (and thinking about creating) a multi-platform immersive comedy for a while. Well, NBC will be doing it soon:  NBC Digital Entertainment today [May 14] announced the second season of its pioneering interactive entertainment. Continuing to set the standard for broadcast network digital entertainment, this fall, NBC Digital Entertainment will introduce the follow