Institute for Media and Entertainment and Kellogg School of Management are holding a special event on Branding in Media and Entertainment on April 30 to May 2. They’re focusing on ways to utilise different platforms to make sure your brand breaks through the clutter on different platforms. The mandate for powerful media brands and brand systems has never

At GDC recently, Jane McGonigal announced her latest game: World Without Oil. It officially begins on April 30th, but sites and content are up already. It is apparently sponsored by Independent Lens and PBS, and is designed by Jane and written by Ken Eklund. This looks to be Jane’s move towards creating more socially responsible games

LOS ANGELES — The online social networking site MySpace.com and reality TV producer Mark Burnett are teaming to launch the search for an independent presidential candidate. The political reality show “Independent” comes with a $1 million cash prize. But there’s a catch: the winner can’t keep the money. The prize can be used to finance