Ilya Vedrashko, a student at MIT, has announced that he has finished his Masters on in-game advertising. His blog, Brands in Games, has been a great resource of information and he will continue with the blog, but he has also generously provided his Masters in pdf format at his new thesis site: www.gamesbrandsplay.com. He will also

Henry Jenkins has another book out: Fans, Bloggers and Gamers: Essays on Participatory Culture. Here is the editorial blurb from Amazon: Henry Jenkins’ pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represented the vanguard

Hungama Mobile — part of Hungama, the largest aggregator, developer and publisher of Bollywood content in the world – premiered the first entire feature film, Rok Sako To Rok Lo, on mobile…in 2004. It was streamed live to Airtel EDGE users at a scheduled time on 9th December, one day before theatrical release. Neeraj Roy, the Managing Director and CEO of Hungama