This paper suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It compiles, arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments. The mediumâ€™s characteristics are compared to other channelsâ€™ in terms of their attractiveness to marketers, and the business environment is analyzed to offer recommendations on the relative advantages of in-game advertising. The paper also contains a brief historical review of in-game advertising, and descriptions of currently available and emerging advertising formats.
Â I look forward to reading the thesis and I’m sure Ilya would appreciate any feedback people are willing give. Congratulations Ilya!
Recently Henry Jenkins posted on Second Life (as I mentioned earlier). He posts a sizeable section on SLÂ from Ilya’s thesis.