Creative Practice & Strategy / May 24, 2006

On-Demand and Play

Scheduled viewing—watching a television show or film at a particular time, tuning in to listen to a radio show, attending a theatre performance—has been the dominant mode of accessing entertainment since early (Roman?) theatre. Sure, we’ve had street-player performances, but they are not scheduled or on-demand for the audiences. Such entertainment is impromptu (for the audience),

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Creative Practice & Strategy / May 24, 2006

Quick Stats: Top 10 Social Networking Sites

On May 11 Nielsen//NetRatings released their press release on the top social networking sites for the US [pdf]. “Social networking sites are the reality television of the Internet,” said Jon Gibs, senior director of media, Nielsen//NetRatings. Top 10 Social Networking Sites for April 2006 (U.S., Home and Work) 1. MySpace 2. Blogger 3. Classmates Online

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