A report on attracting audiences produced by Morton Smyth Limited is available online. [T]he report is for organisations that want to attract a broad public, and are willing to go through a process of change to achieve it. It focuses on what really makes the difference in audience development and reveals what organisations most need

There is event coming up in Oz that should be an interesting screen industry event. Melbourne On Screen is happening Nov 11-19 but does not have a live site yet. It is described as ‘Australia’s largest celebration of Film, TV and New Media’. At present you can sign up to receive info when it is

I’ve spoken before about a new cross-media project that was being developed here in Oz. Well, it has been launched. Forget the Rules is a cross-media project that falls on the extreme left side of my cross-media continuum: it provides the same content over multiple platfroms, rather than offering different content over platforms. It is