Techniques for Segmenting Content Across Media

Hello everyone! Today we’ll delve into segmentation techniques. By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts (although you can do that!). But here I’m referring specifically writing or designing the production with a certain episodic structure in mind. While the notion of episodics is fairly understood, what isn’t is the variety of episodic techniques available and how these can be utilized in a cross-platform project. So, in this post I’ll outline ways a production can be designed for multi-platform segmentation.

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Cross-Media Technologies (Crafty Toys)

** I moved this page and update it here, but forgot to tell you all! **

Hello everyone! Today we’ll look at technologies used to manage cross/trans/multi-platform/media projects. I’m not talking about cross-media measurement, but about the tools you can use to deliver and manage your content across media platforms. I’ve selected a range of technologies used in alternate reality games, pervasive games, location-based games and interactive TV:

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[BCS3 promo video from BCS2 pics by Ivo Brett]

I went to BarCampSydney 3 yesterday as an attendee, not an (un)organiser, for the first time. I pulled out of (un)organising because of the time needed to commit to the preparation, time which I had to put towards finishing my PhD. So, it was a real blast to be able to turn up when I felt like it and just move around listening to whatever talks I wanted. Previously I had blogged writeups of BCSs that spoke about the spirit of entrepeneurs and facilitating and feeling the effects of participation. This year I’ll just give a short run down of some of the highlights for me and a handful of observations.

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