Creative Practice & Strategy / March 21, 2006

Updates on Two Alternate Forms of Distribution

Just over a year ago I posted about the webisode by Blair Witch co-creator Daniel Myrick: The Strand. They use a method approach of minimal lighting, actors and non-actors. On the website it is described as having “the authenticy of a documentary, but with the narrative storytelling of any scripted show”. Back then, the pilot could be streamed for free

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Creative Practice & Strategy / March 20, 2006

Clustering Media Usage

I’m very excited by this latest research into audience behaviour. BigResearch have announced an analysis, conducted by Martin Block and Don Schultz of the Medill School at Northwestern University, on their pivotal study on simultaneous media usage (I’ve discussed this previously). It has revealed eight clusters of media usage that ignore demographics and geographical consdierations.

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Academic / March 19, 2006

Another Research Group, and in Europe of course

Participation and Play in Converging Media is a research project based at the Department of Media and Communication, University of Oslo and has been running since 2004! The English description on the website explains the projects thus: The project investigates non-professional participation in the media, with an emphasis on how participation is facilitated and exploited by the media

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