Creative Practice & Strategy / April 23, 2007

Cross-media researcher in Philippines & an update on the term

Faye Martel has contacted me, she is the first researcher in the Philippines I’m aware of looking at the area of cross-media. She’s doing an MA in Communications at the Ateneo de Manila University. At present, she’s struggling to find some cross-media projects in the Philippines…and so am I. So, if you know of any, please

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Creative Practice & Strategy / April 23, 2007

Cross-Media Marketing Effectiveness Measures

One of the areas of industry cross-media research is that of marketing companies comign up with methods to assess the effectiveness of multi-platform campaigns. One company that looks at this area is Dynamic Logic. Dynamic Logic’s CrossMedia Researchâ„¢ is designed for advertisers, agencies and publishers: Measure the value and synergy of multi-media ad campaigns Quantify

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