Faye Martel has contacted me, she is the first researcher in the Philippines I’m aware of looking at the area of cross-media. She’s doing an MA in Communications at the Ateneo de Manila University. At present, she’s struggling to find some cross-media projects in the Philippines…and so am I. So, if you know of any, please
One of the areas of industry cross-media research is that of marketing companies comign up with methods to assess the effectiveness of multi-platform campaigns. One company that looks at this area is Dynamic Logic. Dynamic Logic’s CrossMedia Researchâ„¢ is designed for advertisers, agencies and publishers: Measure the value and synergy of multi-media ad campaigns Quantify
Yes! It’s here! Here is my little birth episode for UC101. In it you’ll meet me, find out why this podcast is needed and how we”ll all be better for it being here. 🙂 A big thankyou to Steve Springall — aka Cybster DJ — for creating my intro and outro. Check out his podcasts,