I know this is a late post about the Nine Inch Nails ARG, but gee it is interesting. Here is a ‘quote’ by Trent Reznor posted by ‘mpf’ on the 2nd of March:Â
â€œThe term â€œmarketingâ€ sure is a frustrating one for me at the moment. What you are now starting to experience IS â€œyear zeroâ€. Itâ€™s not some kind of gimmick to get you to buy a record – it IS the art formâ€¦ and weâ€™re just getting started. Hope you enjoy the ride.â€
And another fromÂ ‘ohigetit’, on 28th Feb,Â who got a bit upset about the discussions around claims Year Zero was ‘just’ about marketing:
Youâ€™re all missing the point of this. Music such as cdâ€™s, records and tapes are quickly becoming obsolete. Opinions aside on the â€˜marketingâ€™ of the cd, TR set out to do something different. Music has gone from a-track to tapes to cds to broadcasts and now mp3â€™s. This site-to-site collaboration is merely an extension of what mp3â€™s have to offer. Whothefuck cares if AFmotherfuckingI has done something NOT EVEN CLOSE TO SIMILAR to this. I think other bands should catch onto this new art form (which is really a collaboration of sound, imagery, and literature) and see just what their music can evolve into, then weâ€™ll see what bands are creative…
All quotes fromÂ commentsÂ after theÂ Rolling Stone article “Year Zero Project” = Way Cooler than “Lost” (22 Feb 2007).