Sandra Hanchard, analyst for Hitwise Asia Pacific, responded to my post about cross-media bundling by offering some stats on what areas of entertainment are most searched for on the Net. The idea being that those with the greatest amount of interest on the Net shows that people are actively looking for other information and other media forms within that subject. As Hanchard says: “This may be used to inform at least the online component of a cross-media bundling strategy”. Good stuff!

See Sandra’s post at Hitwise