World Cup Integrated Marketing Discussion

On July 25, 2006 by Christy

Monique has posted about a very interesting upcoming event: Cross-Media horizons after the World Cup being held in Cologne on the 25th August.

10:00 – 10:10       Introduction

Dr. Bettina Horster, eco; Wilfried Runde, Deutsche Welle/INCCOM-Project

Host: Jochen Spangenberg/Wilfried Runde, Deutsche Welle

10:15 – 10:25        Cross-Media and EC policies

Barbara Gessler, Representative of the European commission in Bonn.

10.25 – 10.45       RRC 06, WRC 07 – Upcoming framework for spectrum policy and mobile services

Dr. Alexander Tettenborn, German Federal Ministry of Economics and Technology

10.45-12.00          The World Cup – Expectations met?

Robert Fahle, Head of RTL Mobile Media

Erik Friemuth, Business Development Vodafone Germany

Henning Stiegenroth, Head of Sports Marketing, T-Com Germany

Christian Muche, Director International Sales & Marketing Yahoo! FIFA Partnership

13.30-14.30          Mobile and virtual – (Not so) New Cross-Media Players
Prof. Wolfgang Prinz, Fraunhofer IMK

Ulf Morys, Gameloft                            

Russel Perry, Bet and Win               

Oliver Bunsen, CEO Plan B Media

Michael Rueger, UFA Film & TV      

14:45 – 15:45       Mobile TV – The World Cup Trials – A boost for Mobile TV? What’s to come?

Armin Loos, Head of DXB project “Handy TV over IP” LfM

Henrik Rinnert, CEO MFD (Mobiles Fernsehen Deutschland)

Dr. Stefan Eulgem, Vice President Marketing, T-Mobile

Dr. Susanne Stürmer, Director Corporate Affairs, UFA Film & TV

Mats Winblad, Business Manager Mobile TV, Nokia

15.45-17:00          Conclusions and „After hours Talk”

Peter Kloeppel, President News RTL

 

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