Jim Meskauskas puts forward a wonderfully sensible critique of the way marketers are approaching ‘integrated marketing’: What most clients, agencies and media companies/publishers don’t seem to understand is that integration is not really a media opportunity; it is a creative strategy. Yes, ladies and gentleman. Integration is not really possible in media.  Media companies with

  This would have to be one of the funniest film sites I’ve seen. It is a ‘meta site’, a site about an apparent actual site for the film Tristram Shandy: A Cock and Bull Story. The film is about making the film about the novel the film is based on — whichis entirely in the style of

** Update: links to the blog, forum and discussion list here **  NBC has a reality TV show, Treasure Hunters, with an online game that is starting June 18. It is not the Treasure Hunt that Speilberg is apparently working on with Yahoo, as I’ve mentioned before, because the search engine on the NBC one