Two key events that addressÂ cross-media entertainment from an industry and academic perspective are happening this year. One is in Italy, the other in Amsterdam.
Cross-media #1 Ã¨ il primo evento in Italia dedicato alla comunicazione cross-mediale.
Una giornata di formazione per professionisti, giovani autori e studenti di comunicazione e marketing e di confronto interattivo con manager e rappresentanti delle media company protagoniste nella promozione e nella distribuzione di progetti per i Â“media incrociatiÂ” in televisione, nel cinema, nellÂ’informazione, nella telefonia e nel videogaming, in Internet, nella musica e nella format-tv su piattaforma satellitare, Ip e digitale terrestre.
It is run by the Director of Cross-Media.it, Max Giovagnoli, the author ofÂ Fare Cross-Media: From Big-Brother to Star Wars: Theory and Techniques of the Integrated and Distributed Use of Simultaneous Media, a book that I’m cited in! Good luck Max!
Cross-Media Event is being heldÂ 26-30 September, Amsterdam. Here is the blurb:
Join us in September, 2006, for an extraordinary gathering of trendsetters, deep thinkers, entrepreneurs, investors and decision makers from the media industry and the many related fields it touches. Hosted by the city of Amsterdam, the Cross Media Week will explore how art, science, business and technology are changing the way we interact with, produce and consume media. From online games to TV show formats, from virtual reality to conversational new media, from multi-platform brands to consumer-generated content, the Cross Media Week will provide you with insight into the many changes media and the media industry are undergoing and the new opportunities and new creative services the industry is offering.
The event includes a conference, a GalaÂ Cross-Media Awards Ceremony, workshops, exhibition and (speed dating) networking.
I’m excited by both of these offerings since they seem to address the phenomenon directly; as opposed to focusing on technology,Â the business models, and then creative applications, in that order.