CME = 360 Content = Entertainment Everywhere!

Thanks to the heads-up from Gary, an interesting new* term and industry approach to cross-media entertainment/cross-platform content/blah/blah/blah is happening at the MipTV/Milia event: 360 Content. The conference thread is a largely BBC affair on multi-platform content: a Content 360 Digital Pitching Competition. In conjunction with sessions of what the BBC is interested in hearing pitched, they’ll be offering sessions explaining best-practices in 360 creation. It seems they’re focusing on digital platforms, rather than all platforms (that is “old” media), but a description of some of the sessions indicates some good ideas will be talked about. For instance, they mention cross-content beyond repurposing (about time) and new ideas for content navigation (an area I’m fascinated in and eager to discuss with anyone!). David Gurney, a LAMP mentor will be presenting. Mark Burnett will also be giving a talk about “entertainment everywhere!” and reality TV, projects he is working on that I’ve posted about before. There are alot of other sessions that are interesting, Gary provides a good summary at his blog. Incidently, if you are in France for the event you might want to keep an eye out for Gary Hayes, the LAMP director. He’s over there for the first International Interactive Emmy Awards, that he was a judge for. Say hi to him and ask him about LAMP. 😉


* Whoops, Gary just informed me that the BBC have been using “360 content” since 1996! It is the first time I’ve heard it though and think it a nice way to describe the cross-media experience: it is 360 degrees.

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