Creative Practice & Strategy / November 13, 2005

Max’s book on Cross-Media!

Max Giovagnoli has completed a book on cross-media: Fare cross media. From Big Brother to Star Wars. Theory and Techniques of the Integrated and Distributed Use of Simultaneous Media. Check out this description: Performing cross-media entails carrying out information, entertainment and communication campaigns in an ‘integrated’ manner, thereby simultaneously utilising a range of media forms

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