Creative Practice & Strategy

European Commission receives good news

It is here: Monique's paper from her session at the European Information Society Event that I contributed to is online as a pdf: Crossmedia communication in the dynamic knowledge society Paper offered to the European CommissionDG Information SocietyReport of the IST Networking session N2815 November 2004 The HagueThe paper is well skewed for policy decisions…

The “New” Psychology of Persuasion

I've just watched (online) the PBS documentary on the 'new and surprising methods' advertisers are using: The Persuaders (thanks to Douglas Rushkoff). It seems the ultimate persuasion is to persuade a person to persuade themselves. It is a technique that many companies are employing, like the 'search operas' mentioned in a previous post, where the…

Choose Your Own Ending

There is a new 'mobile soap opera game' (brace yourself there's heaps more coming your way, including a 'mobisode' version of '24') called 'TxtMsC'. It involves a series delivered on TV, mobile phone, with matchmaking service, the chance to win prizes and is marketed on radio and TV. The creator, Charlie Salem, claims it is…
Newer Posts
Older Posts