Blogging, podcasting, twittering etc as Superhero Power

Recently Christopher Penn (who I’ve posted about before on this blog) put out a call to action to all of us who have special powers: we have the power to talk to thousands, if not millions, through the Internet:

Think of it kind of like this, C.C. If you woke up tomorrow morning with the ability to fly, or read minds, or any of the “superhero” powers, how would you use them? What would you do with them?

New media’s power kind of crept up on a lot of people, not the least of which are new media’s producers. If we had suddenly woken up one morning and had the ability to talk to the world, we’d probably think of it more as a superpower than an evolution of technology. I’m suggesting that we step back and examine what we have in that context – wake up today, tomorrow, whenever, and see the power we have, then decide how to use it. [from his comments]

At the PESC conference this week, one of the key points I made about podcasting and new media was that it gives us our voice back, gives us the same power as multibillion dollar corporations to express ourselves and be heard. This is a superhero power that is unlike any other we’ve ever had the chance to use. We’ve pontificated long enough on the meaning of new media, the implications, and its myriad potential uses.

The time has come to make use of our powers. If you believe, as I do, that everyone who picks up a microphone or camera, is a rockstar and superhero in waiting, now is the time for us to unleash our powers as fully as we can on the world. Produce media, gather audience, gain mindshare, and let new voices be heard. The PodCamp UnConference series is a good start to this, but there’s more to be done, more to share with the world.

Take a look at our world. Look at the headlines on the news, in the papers, on the radio. The world desperately needs us – all of us – to share media that gives a truer, broader, and more authentic big picture than we currently get from mainstream media.

Are you ready to show your superhero powers?

I really like the way he reframes our abilities with this wake-up-and-discover-new-powers metaphor. What is good about this call to action (CTA)

  1. It is positive;
  2. It asks you to draw on skills and talents you already have;
  3. It removes an internal (mental) obstacle rather than asking you to move a political, economic or cultural one;
  4. Irrespective of whether you take it up or not, you’re feeling better about yourself and the world;
  5. It doesn’t restrict how you act, merely triggers the action..

In the end, I won’t be changing much about my use of megaphonia. I already use it for good and to try and change the my world. But what I do think I will do that is different, is that I will think up something I can do that is quick, simple, good and makes the my world a better place (at that moment). I like the idea of the wake up and send out a sonic blast through my immedia (immediate media). I don’t think the world needs saving, it just needs more people (I’m saying this to myself too) that realise they have the power to create the world they want. There is plenty of room for all of our realities to co-exist. And that is the nature of my superpower (and others): creating our own universes and having them co-exist. That is the way I view the changes to entertainment as well. We can create different points-of-entry (POEs) or a different lens to experience a property. We don’t have to experience it in the same manner as everyone else, because frankly we don’t! The use of multiple platforms, technologies and art forms, simply manifests what happens internally. Well…that is my use of my superpower for this minute. 🙂

Check out Chris’s post: http://www.christopherspenn.com/2007/04/26/superhero-reveal-yourself

P.S. Freaky: I just clicked publish and then checked my email. A spam email arrived with the subject line: CHANGE THE WORLD. Thanks cyberspace. Will do.

Branding in Media and Entertainment

Institute for Media and Entertainment and Kellogg School of Management are holding a special event on Branding in Media and Entertainment on April 30 to May 2. They’re focusing on ways to utilise different platforms to make sure your brand breaks through the clutter on different platforms.

The mandate for powerful media brands and brand systems has never been greater. There has been an explosion of delivery technologies and content platform options. The pace of change has also placed a focus on short-term gains, often to the neglect of brand building. This program gives the skills and strategies to succeed through powerful brands that dominate in times of upheaval.

Who Should Attend & Why
IME’s Branding in Media and Entertainment program is designed for executives responsible for the success of marketing initiatives. The program helps executives enhance their brand savvy, from positioning for online platforms to creating global brand concepts.

Key Benefits
Overcome information clutter with strong brands
Gain clear definition of branding and positioning in M&E
Learn to manage and optimize brand systems
Work with the world’s premier marketing faculty

Check it out: http://www.instme.org/branding.html

World Without Oil: towards a responsible ARG

At GDC recently, Jane McGonigal announced her latest game: World Without Oil. It officially begins on April 30th, but sites and content are up already. It is apparently sponsored by Independent Lens and PBS, and is designed by Jane and written by Ken Eklund. This looks to be Jane’s move towards creating more socially responsible games since leaving 42 Entertainment. The game is described by Jane in Gamasutra: 

It’s a different kind of ARG –- a collaborative alternate reality. There’s a lot of content creation on the part of players that is not traditional to ARGs. What is traditional to ARGs is that there are characters and a full life online, which people who are starting to poke around the website now are finding. There are hints of how you might find these characters. There’s a chat transcript posted amongst a bunch of characters. Maybe you could send them a message. […]

The World without Oil game is really going to let people use any means necessary to drive the story, to test the limits, everything from posting, documenting things with photo, video, to live flash mobs. You get to decide what’s happening, and by documenting it, you force us to build it into the story.

The sort of end game is, does the country recover? The characters might all be dead by the end of the story depending on what the players do. We’re keeping it pretty flexible because the idea is that when you start to play you join as a puppet master. In that way, it’s sort of the first collectively puppet-mastered game ever. We’re giving away more power but holding the reins enough so that it’ll be a satisfying experience. We’re taking you to the next level.

If we want it to be collective, why don’t we let the players run it collectively and see what they come up with? The subject of the game is a very real scenario. If we did suffer an oil shock, it would be the ordinary people, the players, who would be ultimately shaping what the hell happened, whether we descend into chaos or whether we band together. It’s better to see what the people really think and want to do now. Play it before you live it.  [Gamasutra]

I look forward to studying this game and people’s reactions. Personally though, I do not think that getting people to think about figuring out ways to survive a stark future is the way to make people happy. I have always been against fear-based approaches in rhetoric about climate change and in industry presentations. Games are no different. So, at this stage, the call to action does not address me. But I’ll check out the design, as Jane definitely knows what she is doing when it comes to game design. And I think her goal of a game designer winning the Nobel Peace Prize is a fine one. As for this ARG, there is already character content online, see the links from the main site, where you can sign up too.

Slides from Jane McGonigal’s talk at GDC: http://www.slideshare.net/avantgame/creating-alternate-realities-or-hacking-happiness

Unfiction Forum: http://forums.unfiction.com/forums/viewtopic.php?t=18592 (hardcore players)

Player Wiki: http://www.oilless.info/

Register to play/do good now: http://worldwithoutoil.org/